Shark Tank Korean BBQ Lands 2 Houston Spots

Global Footprint Expanded to Hundreds of Locations After Shark Tank Deal

Cubpop, a distinctive Korean BBQ concept, has undergone a significant transformation from a singular food truck to an international culinary phenomenon. This extensive global presence now boasts over hundreds of operational locations worldwide. The brand’s remarkable trajectory directly stems from a pivotal deal with investor Mark Cuban on the television show Shark Tank, a key moment in its rapid development.

The business scaling occurred with notable speed following the investment. This direct impact from its successful TV debut facilitated extensive global proliferation. Consequently, Cubpop achieved widespread recognition and operational expansion across numerous international markets, underscoring its broad market appeal.

From a Single Food Truck to a Global Phenomenon

Prior to its appearance on Shark Tank, Cubpop operated exclusively as a single food truck. This initial phase established the brand’s unique Korean BBQ offerings within a localized setting in America. The concept focused on mobile service, effectively garnering early customer interest and refining its menu and operational procedures.

The securing of an investment from Mark Cuban acted as a profound catalyst for the company’s subsequent growth. Subsequently, the business scaled exponentially from its original mobile unit. This expansion led to the establishment of hundreds of global locations, fundamentally transforming its operational scope and market reach. The deal on Shark Tank thus propelled Cubpop into a truly international enterprise within a short timeframe.

The brand’s rapid and extensive growth since its inception is highly notable. It demonstrates the significant commercial potential unlocked by strategic investment coupled with high-profile media exposure. This proliferation showcases effective strategy implementation and robust demand following a successful television appearance.

Strategic Expansion into the American Landscape

Cubpop continues its strategic expansion within its home market, notably with an immediate plan for two new locations in Houston. This move underscores the brand’s continued focus on strengthening its presence across the American landscape. The establishment of these new outposts marks a significant step in enhancing its domestic footprint and accessibility.

The decision to strategically enter the Houston market aligns with a broader objective for sustained national growth. Houston represents a key metropolitan area, offering a diverse culinary scene and a large, receptive consumer base. This strategic entry aims to capture a new, significant segment of the American fast-casual dining market.

The upcoming launch of two locations in Houston illustrates the ongoing success of this Korean BBQ concept that made waves on Shark Tank. This expansion provides new opportunities for a broader customer base to experience Cubpop’s unique culinary offerings. It reinforces the narrative of a thriving enterprise, initially propelled by a television investment opportunity and now demonstrating robust, independent growth.

The journey from a single food truck to a global operation encompassing hundreds of locations is a compelling business case study. Securing an investment from Mark Cuban proved instrumental in achieving this unprecedented scale. Ultimately, This Korean BBQ Concept That Made Waves On Shark Tank Is Coming To Houston With Two Locations, further solidifying its presence in the United States and continuing its expansion trajectory.

Houston Market Penetration Initiated with Two Strategic Locations

Cubpop, the Korean BBQ concept that made waves on Shark Tank, is officially establishing its presence within the vibrant Houston metropolitan area. This strategic market entry involves the unveiling of two distinct new establishments. The initial location is set to commence operations in Pasadena on November 14, with a subsequent opening planned for Northwest Houston by mid-December.

The decision for a staggered rollout of these two new restaurants reflects a deliberate strategy for market penetration. This phased approach enables focused attention on the successful launch and initial operational adjustments of the first site. Consequently, this method aims to optimize the brand’s regional reception and ensure operational excellence across both future establishments. This contributes significantly to the overall success of this Korean BBQ concept that made waves on Shark Tank.

Inaugural Cubpop Location Details in Pasadena

The very first Cubpop restaurant in the Houston area is scheduled to open its doors to the public in Pasadena on Friday, November 14. This date marks a significant milestone for the brand’s expansion into the Texas market. The specific address for this new establishment is located at 5116 Fairmon Parkway in Pasadena, strategically positioning it within a key local community.

To accommodate a broad range of patrons, the Pasadena location will maintain extensive daily operating hours. Services will be available from 10 am to 9:30 pm, seven days a week. This consistent schedule ensures widespread accessibility to Cubpop’s distinctive menu offerings.

Planned Expansion in Northwest Houston

Following the successful debut in Pasadena, a second Cubpop location is actively planned for Northwest Houston. This subsequent opening is anticipated by mid-December, effectively completing the initial two-site market penetration strategy for the region. The introduction of another branch solidifies Cubpop’s commitment to the Houston area.

The Northwest Houston establishment will be situated at 12620 FM 1960 Rd. W. Suite C-4. This chosen address facilitates reaching a different demographic within the expansive Houston market. The dual locations demonstrate a comprehensive approach to regional market coverage.

Operational Leadership and Management Structure

Operational oversight for both of Cubpop’s new Houston locations falls under the purview of Grafton Way Restaurant Group. This experienced group is tasked with guaranteeing consistent service quality and adherence to established operational standards across both sites. Their involvement is key to maintaining brand integrity during this expansion.

Karim Haji has been appointed as the CEO/COO specifically for these Houston establishments. His dedicated leadership is crucial for both the strategic execution of the market entry and the day-to-day operational success. This specialized management structure underscores the importance of this Korean BBQ concept’s arrival in the Houston region, ensuring a robust foundation for its growth.

Pasadena Grand Opening Boosts Customer Engagement with $5.99 Bowls

Cubpop, this Korean BBQ concept that made waves on Shark Tank, is set to make a significant entry into Pasadena with its grand opening event. The launch features attractive customer incentives, including a special $5.99 price for all customizable bowls. This strategy aims to rapidly introduce the unique Korean BBQ-in-a-cup experience to the local community.

The promotional price of $5.99 will apply to every customizable bowl all day long during the grand opening. This exceptional value allows new patrons to fully explore Cubpop’s innovative menu without a substantial investment. Such accessible pricing underscores the brand’s commitment to making Korean BBQ enjoyable for everyone.

The “cup of wow” concept centers on personalization, starting with foundational base options. Customers can choose between hearty rice, satisfying noodles, or crisp, fresh cabbage as their meal’s base. This variety ensures each bowl is crafted to individual preferences.

Further enhancing customization, Cubpop presents a selection of signature proteins for these bowls. Options include Piggy Bop, a flavorful Korean-style pork, and B Bop, featuring tender, marinated bulgogi beef. For those preferring poultry, Rock Bop offers crispy Korean fried chicken, providing a diverse culinary choice.

A prominent feature of the grand opening is a raffle offering “Free Cubpop for a Year.” This highly desirable prize will be awarded to 10 lucky guests, fostering immense excitement among attendees. Entry into this exclusive drawing is limited to the first 100 attendants who arrive in line. This rule encourages early participation and rewards dedication.

Beyond immediate discounts and long-term food prizes, Cubpop motivates ongoing interaction through a prize wheel. Customers who submit a Google review can spin the wheel to win various additional rewards. These prizes encompass practical coupons, exclusive Cubpop-branded merchandise, and even premium Mixsoon Korean skincare products.

These carefully planned incentives collectively enhance customer engagement at Cubpop’s Pasadena grand opening. The strategy combines an unbeatable initial price point with compelling long-term benefits and interactive elements. This comprehensive approach effectively positions this Korean BBQ concept that made waves on Shark Tank as an exciting new dining destination, generating both buzz and repeat visits.